3 Amazing Mother’s Day Marketing Ideas
According to the National Retail Federation, Mother’s Day is the third highest-grossing seasonal event in the United States. For many online retailers, it’s a great opportunity to go big on marketing creative.
How can you leverage the opportunity and promote your brand this Mother’s Day, without appearing too salesy?
Here are three amazing marketing ideas to drive your marketing initiative this Mother’s Day.
Mother’s Day Marketing Idea #1. Run a social media contest
People loooove giveaways and free stuff. So, running a contest in exchange for a treat from your brand or company is always a great idea.
- It helps you spread the word about your brand
- It creates a bond between you and your audience
- It provides you with tons of user-generated content that you can later use for your marketing activities
The social media contest for Mother’s Day doesn’t have to be something fancy. Simply ask your followers to share their stories or pictures with a certain hashtag.
Pro tip: make sure the hashtag is unique. It will make the process of finding relevant posts and choosing winners so much easier! In order to check whether your hashtag is unique, simply type it in in the search field in your platform of choice.
Mother’s Day Marketing Idea #2. Create a blog post
Another great marketing idea to dwell on this Mother’s Day is creating a blog post. Blogging is my actually my favorite marketing activity: it helps educate the audience and bring value without being too pushy or salesy.
Here are some Mother’s Day blog post ideas you could write on, depending on your niche:
- Mother’s Day: interesting facts and stats
- How to choose flowers for your Mom this Mother’s Day
- Best restaurants to visit on Mother’s Day in [your location]
- How to make an online ecard and warm your Mom’s heart this Mother’s Day
- 5 Best Mother’s Day marketing campaigns we have ever seen
- 62 inexpensive Mother’s Day gift ideas
To take things even further, it might be a good idea to create a video and promote your blog post on social. Smart repurposing can go a long way!
Pro tip: every social platform has its own regulations as to how long a social video might be. Read this blog post to find out more about the optimal video length for different social networks.
Mother’s Day Marketing Idea #3. Run a social media ad campaign
Despite the vast variety of all the digital channels, paid ads are still one of the most effective ways to drive traffic to your website or blog, build brand awareness, and generate leads. In this regard, running a video ad campaign is a great marketing idea this Mother’s Day.
Why necessarily a video ad?
Because video is a hot topic these days. Marketers don’t get tired of repeating that video is the new black in the marketing world. And if you do want traffic and customers, video is what you want to be doing.
However, not all video ads are created equal. Try experimenting with different platforms and formats. For instance, have you tried using Instagram for business yet? Placing ads in Instagram Stories works especially well for retail businesses and brands.
Instagram Story Video: How to Get Started Fuss-Free
Over to you
What other marketing ideas for Mother’s Day can you think of? Share in the comments below!