How to Craft a #VideoFirst Content Strategy with Salma Jafri
You have probably heard all about how video is what you should be producing right now. Let’s face it: people want video, search engines want video. Everyone wants video!
However, creating videos at scale is a huge challenge. Where do you start? How do you amplify your video content? Where and how do you promote your video content once you create it?
Fret not: we are here to help. We partnered up with Salma Jafri, a video content strategist, to bring you the webinar series “How to Craft a Video-First Content Strategy”. Sign up at the link below to secure your spot!
Register for the webinar series
Who is Salma Jafri?
What Can You Learn from This Webinar Series?
Think about it: what if you could start the content creation process with a video first, and then derive all other types of content from it? It’s easy to do it with the framework that Salma Jafri, a video content strategist, is going to share in her first webinar, “How to Craft a #VideoFirst Content Strategy”.
Here’s just a fraction of what Salma will speak about during the webinar:
- How to craft a #VideoFirst content strategy
- It’s 2018: video is the new blogging
- How other forms of communication are derivative from video
- Define your creative strategy (education – inspiration – entertainment)
- Introduction to the H3 (Hero-Hub-Help) video content framework
- Examples of H3 framework in action
During the webinar, you will learn about the importance of a video content strategy to strategically amplify all content creation.
The second webinar, Create Content at Scale: 40+ Pieces Every Week from 1 Core Idea, will teach you how to take one idea and turn it into dozens of awesome pieces of content to share with your audience. Here’s a brief plan of the webinar:
- The 80/20 rule of content creation
- What’s content upcycling?
- Keyword research for core ideas
- Create a mind map using core themes
- Craft a content calendar
- Content creation hacks
- Benefits of content upcycling
The webinar will help you save time and resources in content creation by using the upcycling strategy.
Register today and get a FREE ebook “How to Create 40+ Pieces of Content from 1 Core Idea” by Salma Jafri! In addition to that, get a chance to win a free 30-min consultation on video strategy with Salma.