Hello and welcome from the Animatron team! This step-by-step instructional guide will assist you with planning and producing your very own Explainer Video. Using the Animatron Editor and a few, free 3rd-party programs to help you along the way of producing Explainer Video for your company, products and/or services!
DO-IT-YOURSELF IN A NUTSHELL BY ANIMATRON
1START WITH A SCRIPT
Come up with an idea and write it down. Include dialogue, narration and notes on how it will be animated. Effective explainer videos have 3 parts in common:
– They outline the problem and hook related audience
– Show a solution using product/service pitch
– Wrapping up with a call to action.
The script will act as the supporting structure of the video, throughout the entire process.
Tips on Explainer Script
2COME UP WITH STORYBOARD
Just follow your script to draw a sequence of the key scenes, providing structure and solid foundation for future visualisation.
The storyboard serves as a graphic organizer that provides the viewer with a high-level view of a project.
An audio recording of the scripted dialogue and narration used to set the rhythm, pacing and mood of the story.
This step is essential to set the overall video length and provides a solid base for your supporting animations.
RECORDING DIALOGUE TIPS
4MAKE THEM MOVE
Backgrounds, pre-animated characters, props, and other visual elements are selected for final quality. Typography and transition effects should also be decided on.
Here, static illustrations are extrapolated into animated assets and brought to life!
All of your designs and characters can be altered and/or animated using the Animatron Editor.
ANIMATION TIPS HERE
5ADD MUSIC & SOUND-FX
Sound FX are added to enhance some key animations and make actions stand out, boosting the overall message significantly.
Background music is applied to support the story, emitting the desired emotional reaction.
6TEST & PUBLISH
Test the whole project and all of it’s elements for audio/visual clarity, timing and pacing, before rendering the final video.
Export into an HD video or HTML5 format, depending on your needs.
HOW TO TEST YOUR VIDEO
SHARE YOUR MASTERPIECE ON ALL SOCIAL MEDIA PLATFORMS, WEBSITE, BLOG, AMONG COLLEAGUES AND FRIENDS!
Good luck on your explainers and remember, Animatron has your back! So, send any/all explainer video and editor questions into Feedback@animatron.comThe Animatron Team